A 100% wool rug from Morocco is not a trend piece. It’s not fast decor. It is a product of heritage, skill and dignity.
At Innassi, craftsmanship is not a marketing term. It is a standard. Every rug reflects generations of knowledge and the hands of artisans who are respected, valued and paid fairly for their work.
The Wool
Moroccan wool is naturally resilient, soft and insulating. It comes from sheep raised in the Atlas Mountains, where climate conditions produce a stronger, warmer fibre.
No blends. No shortcuts. Just pure, high-quality wool with a natural, luxurious feel.
From Fibre to Thread
The wool is cleaned, carded by hand and spun into thread through traditional methods that preserve texture and character.
Hand-spun wool is never “perfect” and that’s exactly the point. The slight variation gives each rug its signature depth, warmth and authenticity.
Traditional Looms, Modern Respect
Our rugs are woven on wooden looms, knot by knot, row by row.
The process is slow, intentional and precise. It cannot be rushed and it shouldn’t be.
We believe the people behind the craft deserve fair compensation for their time, skill and artistry.
Fair wages are not a bonus. They are a baseline.
Patterns with Purpose
Moroccan patterns carry cultural symbolism: protection, strength, femininity, resilience.
These designs are not invented for trends or seasons. They are inherited, interpreted and honoured.
Why Wool Matters
Wool is nature’s luxury material:
A wool rug grows richer over time. Its beauty doesn’t fade; it deepens.
Responsibility in Craft
True luxury is transparent.
We choose slow production, ethical labour and respect for artisans.
Not because it's fashionable, but because it’s the only way craftsmanship survives with integrity.
A Rug With Purpose
When you invest in a handwoven Moroccan wool rug, you are not buying a product.
You are supporting a lineage of artisanship, fair wages and sustainable craft.
You are choosing pieces made with intention, skill and dignity.
Quality you can feel.
Craft you can honour.
A story you continue.
A 100% wool rug from Morocco is not a trend piece. It’s not fast decor. It is a product of heritage, skill and dignity.
At Innassi, craftsmanship is not a marketing term. It is a standard. Every rug reflects generations of knowledge and the hands of artisans who are respected, valued and paid fairly for their work.
The Wool
Moroccan wool is naturally resilient, soft and insulating. It comes from sheep raised in the Atlas Mountains, where climate conditions produce a stronger, warmer fibre.
No blends. No shortcuts. Just pure, high-quality wool with a natural, luxurious feel.
From Fibre to Thread
The wool is cleaned, carded by hand and spun into thread through traditional methods that preserve texture and character.
Hand-spun wool is never “perfect” and that’s exactly the point. The slight variation gives each rug its signature depth, warmth and authenticity.
Traditional Looms, Modern Respect
Our rugs are woven on wooden looms, knot by knot, row by row.
The process is slow, intentional and precise. It cannot be rushed and it shouldn’t be.
We believe the people behind the craft deserve fair compensation for their time, skill and artistry.
Fair wages are not a bonus. They are a baseline.
Patterns with Purpose
Moroccan patterns carry cultural symbolism: protection, strength, femininity, resilience.
These designs are not invented for trends or seasons. They are inherited, interpreted and honoured.
Why Wool Matters
Wool is nature’s luxury material:
Naturally stain-resistant
Temperature-regulating
Durable and long-lasting
Anti-bacterial and breathable
Flame-resistant
Ages beautifully
A wool rug grows richer over time. Its beauty doesn’t fade; it deepens.
Responsibility in Craft
True luxury is transparent.
We choose slow production, ethical labour and respect for artisans.
Not because it's fashionable, but because it’s the only way craftsmanship survives with integrity.
A Rug With Purpose
When you invest in a handwoven Moroccan wool rug, you are not buying a product.
You are supporting a lineage of artisanship, fair wages and sustainable craft.
You are choosing pieces made with intention, skill and dignity.
Quality you can feel.
Craft you can honour.
A story you continue.